New Feature: Masking approval content

New Feature: Masking approval content

In your role do you; ? spend time and energy keeping things confidential until they go to market? ? need to get the approval of two competing suppliers with products on the same ad? ? have to get partner approval for the use of their brand logo while keeping the...
Industry Update: David Jones

Industry Update: David Jones

Department Store operator David Jones recently appointedáWhybin TBWA as its Creative Agency after a competitive pitch process. Automaton was thrilled to be part of Whybin’s successful pitch, and to rolloutáadmationámarketing platform across the David Jones...
Kick Goals with Agile Marketing

Kick Goals with Agile Marketing

The Agile Development Methodology was created as an alternative paradigm for software developers to be more responsive to change, and improve expediency and speed to market. In last week?s update, we reviewed the benefits of Scrum ? one of Agile?s incremental...
Scrum: Adapt More Readily to Change

Scrum: Adapt More Readily to Change

In last week?s updateáwe introduced Scrum methodologies and outlined how, at automaton, we?ve effectively adapted this management paradigm to our own development environment. This week we?d like to take the opportunity to demonstrate how Scrum benefits us as well as...