Kick Goals with Agile Marketing

Kick Goals with Agile Marketing

The Agile Development Methodology was created as an alternative paradigm for software developers to be more responsive to change, and improve expediency and speed to market. In last week?s update, we reviewed the benefits of Scrum ? one of Agile?s incremental...
Scrum: Adapt More Readily to Change

Scrum: Adapt More Readily to Change

In last week?s updateáwe introduced Scrum methodologies and outlined how, at automaton, we?ve effectively adapted this management paradigm to our own development environment. This week we?d like to take the opportunity to demonstrate how Scrum benefits us as well as...
Digital Asset Management: No More Juggling

Digital Asset Management: No More Juggling

Most of us have tried juggling with three balls, but have you ever tried juggling with six or seven? If you can at least imagine this, it?s an illuminating picture of what it?s like to work in marketing these days. For example, while it was once enough to work across...
The Solution to Approving Websites

The Solution to Approving Websites

The online world has evolved exponentially since the first website was launched more than 20 years ago.á Once upon a time it was enough for businesses to build and launch their website, and then simply rest of their laurels. Today, however, it?s critical for brands...