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Product Information Management (PIM)

RetailPath Product Information Management (PIM) provides a single place to collect, manage, and enrich the marketing information for your products and distribute to any number of sales and eCommerce channels.

Managed Workflow

RetailPath PIM is product information management solution that stores and manages any information pertaining to a product, including the core product data, attributes, descriptions specifications and more. RetailPath PIM comes with a built in DAM, enabling all product images, logos, videos to also be managed and stored.

RetailPath PIM can help your team organize product information in nearly endless configurations to provide a better experience for marketers, merchants, and customers. It makes it faster and easier to create and deliver compelling product experiences.

RetailPath PIM provides a single place to collect, manage, and enrich your product information, create a product catalog, and distribute it to any number of sales and eCommerce channels.

PIM tools let you upload, edit, and distribute SKU-level data across all of your ecommerce channels.

By syncing your product data across platforms, PIM systems can also boost your overall data quality and product information accuracy. These feed management systems help you better manage that information and stay organized, no matter how many SKUs you have or channels you sell through.

Retailpath PIM - A single place to collect, manage and enrich product information.

RetailPath PIM is a hub of product information, pushing the following range of data to different sales channels:

  • Core product data (Product name, title, description)
  • Product attributes (SKU, cost, pricing)
  • Product specifications (e.g., dimensions, warranty and packaging)
  • Product marketing copy, assets, and media
  • Supplier information
  • Channel-specific information (Amazon, Shopify, etc.)
  • Product specifications (e.g., dimensions, warranty and packaging)
  • Store-specific information (POS registers, product catalogs)

PIM Features

Product Information Management

One location to manage everything for your Products including the Product Name, Product Attributes, Product Images, Product Copy with variations for catalogues, web, email and marketplaces. Product Icons and Brand logos are also stored against the product.

Product Groups

We understand that a Product may come in different colours and sizes. The RetailPath PIM allows you to set common information on the Product Group that flows down to the colour and size. Likewise images are collated at a group level whilst the Red T-Shirt Image will only appear on the Red T-Shirt and the Group.

Product History

When a product is used in a promotion we record the on sale date and sale prices. This Audit trail gives greater transparency product usage across promotions recorded and easily accessed.

Product Images

Product Images are an critical to selling product online. The PIM allows you to set the Image Order/ Sequencing and set defaults for Web and Print. Built-in Cropping Tools and Swatch Creation save involvement from the Design Team.

Product Marketing Details

Consumers love to compare products and setting category specific attributes drives the compare function. The RetailPath PIM allows you to set the attributes per Category (Eg: Auto Focus in Cameras / Fan Forced in Ovens).

Product Details

Products store other images used across marketing and promotions such as logos and icons.

Product Status

Know the status of a product and if it is ready to be publish.

Product List

Book a free Discovery Session

Book a call with our product team to determine which of the following automaton solutions for your creative team is best for your team:

  • Retailpath - PIM and marketing management
  • Admation - Project Management & Approval Workflow
  • VendorPath - Product Onboarding
  • LocalPath - Local Area Marketing

Our creative cloud-based product suite helps ad agencies, retail, product, e-commerce and marketing teams streamline the planning, production and delivery of marketing campaigns.


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